The shares of the French video game developer Ubisoft reached a record low on Thursday. At a price of around 15.50 euros per share, the value has plummeted by around 10%. As a result, the company's market capitalization fell below 2 billion euros. In comparison, competitor Electronic Arts is in a much better position with a market value of over 35 billion euros.

The drastic fall in the share price can be attributed to the disappointing sales figures for Star Wars: Outlaws, which was released on August 30. Despite passable ratings (Metascore of 76), the launch fell short of expectations. The game is struggling with technical problems and players are reporting bugs and unstable gameplay, which is unlikely to have had a positive impact on sales figures.Particularly noteworthy are the poor sales in the UK, where physical sales lagged 55% behind those of Star Wars Jedi: Survivor, according to the market research institute GfK.

XDefiant, a free-to-play shooter from Ubisoft released on May 21, is also showing a downward trend after initially strong player numbers.Since its release in May 2024, viewer numbers on platforms like Twitch have dropped dramatically from over 200,000 to just around 2,500. Negative reviews and technical issues have contributed to this decline as well. With the pirate adventure Skull & Bones, which was released on February 13, Ubisoft was also unable to celebrate the desired success, which was apparently no great surprise to the Reddit community. Ubisoft's next big hope is likely to be Assassin's Creed Shadows which is due to be released in November 2024.