On August 27, 2024, 0x Consulting Group and CoinPost held the official side event "JAPAN Web3 Game Summit" of the Web3 conference "WebX2024" at RED° TOKYO TOWER. In this article, we will report on the session entitled "Competing globally! Behind-the-scenes stories of popular projects that shine with unique strategies" .

The speakers were Kozo Yamada, co-founder and co-CEO of Digital Entertainment Asset, which operates the GameFi platform “PlayMining,” and CEO of Eureka Entertainment, which develops the blockchain game “Coinmusume.” Takuya Tsuji, and Takahiro Ishihama, who runs the social service "Yay!". Miki Kawaguchi , community design team manager at 0x Consulting Group, served as the moderator.

The first theme is

From left: Mr. Ishihama, Mr. Tsuji, Mr. Yamada

Mr. Kawaguchi

"Why are we aiming for globalization?"
. According to Mr. Yamada, the order is reversed, and he is using Web3 because he does not want to worry about restrictions such as national borders. He said that starting in Japan and expanding overseas, and starting with a centralized organization and decentralizing it, is a natural feeling for people in the Web3 industry.

Next, Mr. Kawaguchi asked Mr. Tsuji, ``Do you feel any difference from previous game development?'' Mr. Tsuji said ``It's better to expand into one global market without being aware of differences between countries,'' and suggested that English should be used as the language for token-related matters in particular. On the other hand, in the game field, localization is absolutely necessary, and while I think non-localization like "STEPN" is ideal for token marketing, "Coin Musume" focuses on content. They talked about the struggles of having to make it available in Japanese, Korean, Chinese, and English.



Regarding tokens, Mr. Ishihama pointed out that the combined trading volume of all exchanges in Japan is probably only about 1/50th of Binance. Daily trading volume and liquidity are important for tokens to be bought and sold in a healthy manner, but the problem in Japan is that due to tax issues, many people do not trade even if they own them. That's what it means. This seems to have led to a situation where the token price plummets even after a small amount of selling. When asked if liquidity is the reason Yay!'s tokenomics is such that investors and users can coexist, Mr. Ishihama answered, ``Of course we are conscious of liquidity, but... If you don't, it won't scale.'' Using the "Pokémon Card Game" as an example, he explained that the presence of traders who are not interested in playing the game will expand the secondary market and increase the value of cards, and expressed his outlook that this is the future of the crypto asset market. .



Mr. Tsuji said that the problem is that the presence of traders causes prices to soar and players are unable to buy what they want, adding that if FT (fungible tokens, virtual currency) is incorporated into the game,

Regarding the relationship between traders and players, Mr. Yamada gave an example of what is said in the real estate industry, ``If you could only trade the house you live in, the market would shrink significantly.'' Traders are indispensable in a market of such size. However, the ideal world is one in which traders who were not interested in games become players. There is an aspect to everything that ``if you do it, you'll like it'' , and ``PlayMining'' lets players do tasks such as inspecting utility poles (see related article) in exchange for the crypto asset ``DEP''. They seem to be encouraging people to start, even if it's just for the money, and eventually find that it's fun to try.

``Today it costs 100 yen.'' He pointed out the inconvenience of having something that costs 150 yen tomorrow . He also said that although players tend to avoid complexity, the essential fun of Web3 lies in the tokens, so it is important to strike a balance. ``Coin Musume'' makes it easier to play by linking the exchange rate to the dollar, but Tsuji says that there will be some fluctuations in the rate, so some players will be able to enjoy it and others will not be able to enjoy it. As the smartphone game market has matured, they are expecting more people who have never played games to enter the game than people who have played smartphone games in the past.