Google Lens is a visual search tool that can identify real-world objects, such as road signs, buildings, books, furniture, jewelry, and outfits. Google Lens uses your smartphone's camera or using existing photos on your device.
Beyond object recognition, Google Lens can do more interesting things like solving math problems, identifying plants and animals, and translating text in real-time.
Google Lens for iPhone is integrated into the Google app, Google Chrome, and Google Photos. The Google app and Google Chrome support searching with the iPhone's camera and photos saved on your iPhone. Google Photos only supports searching with existing images.
We're going to focus on the Google app in this guide. So, if you don't have it installed already, download the Google app from the App Store.
Next, launch the Google app (ensure you're on the Home tab), and tap the Google Lens icon (it looks like a camera) inside the search bar.
If this is your first time using Google Lens to search in this app, you must give it access to the camera by tapping "OK" at the prompt. If you've previously denied access, head to Settings > Privacy > Camera and allow the Google app.
Tap "Continue" to finally access Google Lens.
Point your camera at the object you want to capture and tap the shutter button (the white circle button with a magnifying glass icon) to take a photo. Google Lens will then do its best to identify what's in the frame and give you results based on what it finds.
Unfortunately, you can't use Google Lens directly in Apple's Photos app to search using existing images. Luckily, the Google app can access your iPhone's gallery, and you can use the photos there to perform a reverse image lookup.
To do that, tap the Google Lens icon in the search bar of the "Home" tab to open Google Lens. Then, tap the picture frame icon next to the shutter button.
You'll then need to give the Google app access to your photos. Tap the "Allow Access" button at the bottom of the next screen. Then, tap "Allow Access to All Photos" in the prompt. If you'd rather limit what Google can access tap "Select Photos..." and grant permission to specific photos.
Google Lens will now display your chosen photos. Tap the image you want to search by, and Google Lens will find and display the related results.
If you're browsing a website using the Google app or Google Chrome, you use the image you see on a website to do a reverse image search. This can help you find out where else it has been used online, allowing you to dig into it further.
To do that, long-press an image on a website until a menu pops up, then tap "Search Inside Image" in the Google app or "Search Image With Google" in Chrome.
Again, you will get the best results Google Lens can find regarding your image search.
Google Lens for iPhone is a powerful search tool, especially when you can't remember the name of something. Just snap a picture of it and see what results come up. If a picture of it exists on the open web, Google Lens will most likely find it and give you the relevant information about it.
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