What is branding.dll doing on my computer?

ATI Technologies use Branding.dll to operate their graphics devices. The file Branding.dll can be found in the Branding folder within Program Files.
Non-system processes like branding.dll originate from software you installed on your system. Since most applications store data on your hard disk and in your system's registry, it is likely that your computer has suffered fragmentation and accumulated invalid entries which can affect your PC's performance.

In Windows Task Manager, you can see what CPU, memory, disk and network utilization is causing the ATI Technologies process. To access the Task Manager, hold down the Ctrl Shift Esc keys at the same time. These three buttons are located on the far left of your keyboard.

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The branding.dll is an executable file on your computer's hard drive. This file contains machine code. If you start the software ATI Technologies on your PC, the commands contained in branding.dll will be executed on your PC. For this purpose, the file is loaded into the main memory (RAM) and runs there as a ATI Technologies process (also called a task).

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Is branding.dll harmful?

This process is considered safe. It is unlikely to pose any harm to your system.

branding.dll is a safe process

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Can I stop or remove branding.dll?

Many non-system processes that are running can be stopped because they are not involved in running your operating system. branding.dll is used by 'ATI Technologies'. This is an application created by 'ATI'.

If you no longer use ATI Technologies, you can permanently remove this software and thus branding.dll from your PC. To do this, press the Windows key R at the same time and then type 'appwiz.cpl'. Then find ATI Technologies in the list of installed programs and uninstall this application.

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Is branding.dll CPU intensive?

This process is not considered CPU intensive. However, running too many processes on your system may affect your PC’s performance. To reduce system overload, you can use the Microsoft System Configuration Utility (MSConfig) or the Windows Task Manager to manually find and disable processes that launch upon start-up.

Use the Windows Resource Monitor to find out which processes and applications write/read the most on the hard drive, send the most data to the Internet, or use the most memory. To access the Resource Monitor, press the key combination Windows key R and then enter 'resmon'.

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Why is branding.dll giving me errors?

Most branding issues are caused by the application executing the process. The surest way to fix these errors is to update or uninstall this application. Therefore, please search the ATI website for the latest ATI Technologies update.

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Why do I have multiple instances of branding.dll?

Multiple copies of a process in your task manager may indicate the presence of a virus or Trojan. Make sure you always use an updated antivirus software and perform a full scan to identify any such cases.

branding.dll is known to have another instance:

branding.dll
branding.dll is a branding.dll read more »

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